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Dec 22nd 2014, 22:42

台北101大樓今年跨年煙火首度不秀出贊助商的品牌字樣，透過「宣傳資源交換」等方式，今天將公布贊助商。

今日出版的《聯合報》報導，今年跨年煙火以煙火、音樂、燈光傳達意境，因首度不秀字，恐影響企業贊助意願，所以101首次經「宣傳資源交換」等方式，吸引企業掏錢贊助。

據悉約有5至6家國內外企業表態願贊助，最終角逐階段的贊助商有2家企業，1家為本土企業、1家為國際精品廠商，直到昨晚8時許，才拍板定案由其中一家出資3800萬元贊助跨年煙火。（即時新聞中心／綜合報導）

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